Email Marketing for WDB

Project Overview

Warren Design & Build (WDB), located in Warren, Ohio, specializes in designing and building industrial equipment, robotic cells, and custom parts for various industries, including food packaging and heavy machining. Despite their technical expertise, WDB faced challenges in reaching new clients and maintaining engagement with existing ones through digital channels. Our objective was to revamp their email marketing strategy to enhance brand awareness, generate qualified leads, and foster stronger client relationships.

Challenges & Constraints

• Outdated Email List: WDB's contact database was cluttered with outdated or unengaged contacts, leading to low open and click-through rates.​

• Lack of Segmentation: Emails were sent to a broad audience without tailoring content to specific industries or client needs.​

• Inconsistent Branding: Email templates lacked a cohesive design, diminishing brand recognition and professionalism.​

• Limited Performance Tracking: There was no systematic approach to monitor email campaign performance or ROI.

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Project Solution

• Database Cleanup & Segmentation: Cleaned outdated contacts and grouped the list by industry, role, and engagement level.

• Template Redesign: Created mobile-friendly, visually consistent templates with personalized messaging and clear CTAs.

• Automation & Triggers: Set up automated email flows based on user behavior, including lead nurturing and follow-ups.

• Performance Tracking: Integrated analytics to monitor open/click rates and optimized content through A/B testing.

Outcome & Results

• Open rates improved from 12% to 28%.

• Click-through rate more than tripled to 3.5%.

• Generated over 150 qualified leads in 3 months.

• The client saw a 25% increase in project inquiries.

• Brand consistency and engagement significantly improved.